Hi! This is Dano Falk

Entrepreneur - Designer - Marketer - Consultant - DJ - Saxophone player - KungFu lover - Biker - Traveller - Trader - Amazon Seller - German, born in Ukraine, living in Malaysia 

 Welcome to my personal website!

Hi! This is Dano Falk

Entrepreneur - Designer - Marketer - Consultant - DJ - Saxophone player - KungFu lover - Biker - Traveller - Trader - Amazon Seller - German, born in Ukraine, living in Malaysia

Welcome to my personal website!

My Story

Our family was always on the move. Ukraine, Moldavia, Kirgistan, Belarus and Germany where the countries I had lived in by the time I was 10 years old. All I knew as a child was migration. We settled down in Cologne for a few years, then moved to the south of Germany.

After finishing high school, I moved to Munich knowing one thing: enough sitting in classrooms for this lifetime! So I went on following my passion and learned jazz saxophone, sound engineering and DJing. Learning what I needed to know on the go - by doing.

I started my online career as an intern at Munich's first online agency - MediaLab - in 1996. Continued as a freelance Graphics-Designer and Web-Designer. Founded my first agency - DefDesign - in 2000, working for Siemens, EADS, Bosch and others

Continuing my path has a self-taught entrepreneur, I ventured into trading stocks, DJing and selling on Amazon. After selling my Amazon business in 2019, I focused on helping other businesses to grow online with my agency DefDevice.

Businesses Built

The first business I launched at age 14 was buying broken bicycles, repairing them in our basement and reselling them. It went quite well until my logistics partner - my mum - resigned from her job. But I was hooked on the idea of doing things at my own terms. The word 'entrepreneur' was not in my vocabulary but that's when I became one.

I have created 16 online businesses so far. Some closed, one sold, some still running. I learned what I needed to know along the way. And I keep on learning.

... and many more

Businesses Served

With my agencies DefDesign and DefDevice, we have provided online marketing services for multinational companies, ecommerce businesses and SMEs.

... and many more

Skills Developed

In the process of building, running and serving online businesses
for over 20+ years, I have learned quite a bit about:

  • Web Design
  • Graphics Design
  • Social Media Marketing
  • Paid Advertising
  • ChatBot Design
  • Team building
  • Branding
  • Selling on Amazon
  • Lead Generation
  • CRMs
  • Ecommerce strategy
  • Online Store Optimisation
  • Conversion Rate Optimisation
  • Email Marketing
  • Press Releases

I also learned Kung Fu, four languages (German, Russian, English, French), DJing, Sound engineering, Jazz Saxophone, and a few things about being an entrepreneur and a human being, striving to become the best version of myself.

Places Traveled:

Places Lived:

Places Traveled

Places Lived

Some of my DJ Mixes

I call my music 'HighTechSoul'. Because it's soulful. And 'high tech'.
You can find more mixes and originals on SoundClud, MixCloud and my DJ Site.

Some of my Favourite Books

The incredible story of a guy who went into the woods seeking solitude and ended up running a billion $ empire.

How habits determine our lives and how to create more of the helpful ones.

Also habit related - building a morning routine that helps us to make the most of our days. 

One of my Favourite Quotes:

"There is no failure. 

We either succeed, or we learn."

- John Logar

What Clients Say...

What Clients Say...

Dr. Lennie

Therapist & Clinic Owner

"You may think like I did - that I know a lot about social media, SEO, Google rankings etc... but having an expert like Dano look through your websites, social media pages, branding, etc is an amazing eye-opener."

Lucas S.


"Dano was focused on the outcomes we were looking at. He worked towards our goal and helped us achieve it. He was responsive, thoughtful and had great follow up after the project had ended. He continues to provide value to our company."


Amazon Seller

"Dano is down to earth, knows what he's doing and always willing to help. I recommend working with him!"

Let's get in touch!

I love meeting fellow humans and discover ways to cooperate.

If you'd like to get in touch - send me a message!

... or if you'd like to have a chat over zoom, just book an appointment here: